StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Provide relevant detailed analysis of sony in its global context - Essay Example

Cite this document
Summary
Brands represent and reflect the principal companies’ values and make products and services recognizable. The issue of brand development is particularly relevant for global businesses. In…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.5% of users find it useful
Provide relevant detailed analysis of sony in its global context
Read Text Preview

Extract of sample "Provide relevant detailed analysis of sony in its global context"

Download file to see previous pages

Today, the Sony brand exemplifies a unique combination of popularity, strong identity, recognition, and excellent communication of the brand values and mission to the consumers. In the meantime, the company should be more attentive to the cultural aspects of its brand development in the global contexts. That Sony is one of the strongest and most popular global brands cannot be denied. Throughout the years of successful performance, Sony was able to move its brand onto the new level of consumer recognition and turn the Sony brand into an indispensable component of its organizational and marketing culture.

The importance of the Sony brand to the future of the company is difficult to underestimate. Every year, in April, new employees join Sony to become its members and contribute to the development of the future successful trends. “And what I always say to them is that we have many marvelous assets here. The most valuable asset are the four letters, S, O, N, Y” (Sony). The company does everything possible not only to raise brand recognition among consumers but to ensure that employees in all company divisions worldwide have a clear understanding of the company’s brand messages and values.

Some executives feel a strong need to communicate and re-articulate the interrelationship between the brand and the culture, in which it works (Sony). Others are confident that it is high time Sony leveraged its brand beyond products and created a customer-centered brand identity, which would serve an effective driver of consumer recognition and satisfaction with Sony products. Today, however, it is important to reconsider the relevance and efficiency of the Sony brand through the prism of the principal theoretical concepts.

The significance of the global brand organization, the construction of brand equity, brand measurement, and the importance of culture for the development of global brand identity will create on objective

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Provide relevant detailed analysis of sony in its global context Essay”, n.d.)
Provide relevant detailed analysis of sony in its global context Essay. Retrieved from https://studentshare.org/miscellaneous/1573499-provide-relevant-detailed-analysis-of-sony-in-its-global-context
(Provide Relevant Detailed Analysis of Sony in Its Global Context Essay)
Provide Relevant Detailed Analysis of Sony in Its Global Context Essay. https://studentshare.org/miscellaneous/1573499-provide-relevant-detailed-analysis-of-sony-in-its-global-context.
“Provide Relevant Detailed Analysis of Sony in Its Global Context Essay”, n.d. https://studentshare.org/miscellaneous/1573499-provide-relevant-detailed-analysis-of-sony-in-its-global-context.
  • Cited: 0 times

CHECK THESE SAMPLES OF Provide relevant detailed analysis of sony in its global context

Purpose and Context of International Financial Reporting Standards

hellip; 3M COMPANY Contents 2 Introduction 3 Evaluation of the purpose and context of International Financial Reporting Standards 3 Discussion of the role and purpose of IASB 5 Discussion of the role and purpose of FASB 5 Evaluation of the company's financial statements adherence to GAAP 7 Conclusion 8 Reference 9 Introduction An accounting principle is used to guide and standardise accounting practices across the world.... Evaluation of the purpose and context of International Financial Reporting Standards The International Financial Reporting Standards Foundation (IFRS) is an autonomous, non –profit organisation that works for the interest of the public....
5 Pages (1250 words) Coursework

A short-term e-Marketing Plan for a specified company

The world of online retailing, and more importantly e-marketing may well represent a tough challenge to the "newcomer" within the world of internet marketing.... However the ability of specific, and measureable opportunities available to the online marketing initiatives allow for… This is due to the ability to measure online efforts in most cases on a real time basis, something which cannot be said about traditional media advertising....
16 Pages (4000 words) Essay

Effect of Big Data on the Advisory Business

The term big data can be considered as huge data sets whose size cannot be compared to that of tools of a typical database that is employed to store, analyze, capture and manage… The businesses operating in whichever segment need to churn out huge volumes of transactional data encompassing trillion information bytes in context of their suppliers, customers as well as their operations.... In context of businesses the big data trend allows a firm to transform huge sets of data in the form of advanced products, new services, and even improved marketing techniques so as to reach out to more number of customers....
18 Pages (4500 words) Essay

Integrating Performance and Reporting

nbsp; Although these authors have presented a detailed analysis of the subject, a knowledge gap can be witnessed in the book.... The authors did not conduct any specific research on the subject; they presented the information by gathering data from past authors and through their own analysis of knowledge.... The information provided in the proceedings, however, provides an in-depth analysis of the subject topic.... Springer Publishing is a world-famous publishing company that has its franchise throughout the world....
8 Pages (2000 words) Annotated Bibliography

Orlas Coffees Company

The proposed GIS solution using location analytic mechanism for Orla's Coffees has covered a detailed analysis of different project management activities.... The project management process proposed in this study would certainly help the organisation to identify different project… Based on the overall observation of the project, it can be apparently recognised that the adequate accomplishment of the project objectives and goals would Founded in the year 2008, Orla's Coffees has been experiencing continuous growth with its eight coffee shops across different locations in Dublin....
18 Pages (4500 words) Essay

The Rapid Development of Blackberry

It is estimated that BlackBerry accounts for nearly 3 percent of the global sales of mobile cell phones.... In the past years, BlackBerry has witnessed a significant rise in popularity of its Smartphone products with statistics showing a consistent growth of its market presence and competitive advantage (Simmons 90; Baldauf and Ralph 52).... n terms of aesthetics, the BlackBerry is renowned for its stylish features and diversity in models, which are particularly made to suit the various tastes of the clientele....
6 Pages (1500 words) Research Proposal

Hotel Design: Website Plan

MGI Hotels and Resort has an expansive reach in its business strategy that is aimed at ensuring that there is success in what it engages in both from a business point of view as well as a socio-cultural point of view.... With this experience and expertise, MGI Hotels and Resort provides a global sample of cuisines specializing in those from the Mediterranean, Asia, African, and the Far East.... nbsp; The business has a wide range of services that are offered for different market audiences and has managed to customize its services so that it focuses on specific audiences within the food, beverages, and nutrition industry....
6 Pages (1500 words) Case Study

The Teacher-Student Communication, Receptive and Productive Skills, Formal and Informal Contact

It is evident that the teacher was in a position to recognize the potential of conducting a close textual analysis of the sentences while at the same time acknowledging the ability of the students to take part in the cognitively demanding task.... It is also relevant that the context provides an integral link between content and language....              Therefore, it is evident that the content is relevant to the interests/needs of the students....
12 Pages (3000 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us