StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Mass Communication Concepts and Theories - Assignment Example

Cite this document
Summary
The paper "Mass Communication Concepts and Theories" aims to explain the mass communication concepts/theories and how they help explain how mass media work in society providing a specific example to illustrate his\her own understanding of each…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92% of users find it useful
Mass Communication Concepts and Theories
Read Text Preview

Extract of sample "Mass Communication Concepts and Theories"

The reporter ensures what information is sent, what has to be included in the news, and how it should be presented. Gatekeeping is categorized into two types, front-end and back-end gatekeeping. Agenda Setting is a theory that enables people to think about important issues. It helps them to ignore unwanted information. This assists people in differentiating between the required and unnecessary information. Framing is a concept that explains how the information is published. It concentrates on the way of presenting the news.

Presentation divides the details that have to be emphasized and those which do not require much attention. Media works to cultivate certain things in people’s minds. The ideas or views it cultivates depend on the value and type of information. Official sources the most rely on sources. Official sources include government and other well-known and established companies. Since the media strongly trusts and believes these sources, it is biased. Information from the political leaders may not be the best at all times.

Hence media is biased towards these reliable sources. The gatekeeping theory explains how limiting sources to officials might result in bias. Since the reporters and editors decide on what has to be published, the information from the unreliable source is not selected. The information from reliable sources is selected and presented in the media. This leads to a biased state where the media gives importance only to the news that comes from any reliable source. Truthiness is the capacity of a person to understand information either emotionally or through his instinct.

This person may rely on the information without examining it or even without proper proof. All presidential administrations seek to control the public debate, steering journalists in directions they want to be covered. The Bush Administration was known for its discipline in spreading “talking points” that support administration positions—from Bush people on morning talk shows to Fox commentators repeating (sometimes word-for-word) the administration talking points. What mass communication theory might best explain and evaluate how that worked in society, and why?

The interaction among the public and the journalists from the main part of the media. Coorientation explains the relationship between reporters and normal people. This communication between them will help in building a better administration. The government will be benefited since they can easily know the people’s expectations and opinions. Mean World Syndrome is an aspect that depicts violence and its contents in a more serious way. This creates an impression of a much dangerous world among the viewers.

It leads to a state where people expect more protection and a secured environment. Mean world syndrome portrays the world as the most terrifying place. Selective Perception explains that these are not effective. Each person may or may not like the way in which the advertisers or politicians get the messages. Since the selection ultimately depends on the individual, advertisers are not completely benefited. Revisit Friday’s WORD, which talks about how we know about historical “truth.

” History, it is said, is written by the winners. If this is true, what mass communication theories does this illustrate? How? Selective Perception and Cultivation illustrate that history is written by winners. Selective Perception explains that understanding or recognizing any information depends on the individual’s ability and other criteria. It is purely based on the people’s ideology of following and believing in things.  Media knowingly or unknowingly cultivates some ideas on people’s minds.

This eventually leads to a situation where people have faith in certain things irrespective of the information. The value of information decides how long it stays in their mind. Ray LaHood is the U.S Transportation Secretary. Recently he resolved an issue involving Toyota Cars. The cars manufactured by Toyota were reported to have a faulty design. In order to solve this issue, LaHood advised the Americans to stop driving the cars manufactured by Toyota.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Mass Communication Concepts/Theories Example | Topics and Free Essays, n.d.)
Mass Communication Concepts/Theories Example | Topics and Free Essays. https://studentshare.org/media/1895288-media-smart-quiz
(Mass Communication Concepts/Theories Example | Topics and Free Essays)
Mass Communication Concepts/Theories Example | Topics and Free Essays. https://studentshare.org/media/1895288-media-smart-quiz.
“Mass Communication Concepts/Theories Example | Topics and Free Essays”. https://studentshare.org/media/1895288-media-smart-quiz.
  • Cited: 0 times

CHECK THESE SAMPLES OF Mass Communication Concepts and Theories

The Functional Aspect of Mass Media

The four basic premises of this theory are that a) social structures and patterns mould or influence human behavior, b) a particular social structure can develop or destroy the total social stability, c) such social structures are built based on shared concepts and values, and d) it is only a matter of regaining equilibrium so that the society remains stable and peaceful (Brym and Lie, 2006, pp.... From a peripheral view, it can be seen that mass communication, is a one way process but mass media theorists have after deeper introspection, put forward different view points as well, regarding the nature of mass communication....
9 Pages (2250 words) Research Paper

Analysis of the Critical Theorists View on Domination

The paper is aimed to discuss and to analyze the view of the critical theorists regarding the issue of domination, which is one of the main concepts covered by the critical theory.... This can be attributed to the fact that what is termed as enlightenment can be considered as mass deception....
5 Pages (1250 words) Term Paper

The Role of Public Relations in a Modern Liberal Democracy

hellip; From a general viewpoint, there exists a close relationship between democratic theory and theories of the public sphere (Garnham 1986).... Democratic theory is based on liability and receptivity within the decision-making process while theories of the public sphere are based on the role of public communication in assisting or contravening this process.... Major contentions to the liberal press theories have faced challenges from the other democratic theory pertaining to the Marxist viewpoint....
8 Pages (2000 words) Essay

Medium Theory Application in the Professional Communication Practice

COMMUNICATION theories Name: Course: Tutor: College: Date: Communication theories In professional practice, communication strategies are fundamental requirements that will define the effectiveness with which information is relayed or shared in a particular environmental system.... The purpose of this paper is to analyse the extent to which communication theories illuminate areas of professional communication practice.... Communication theories have attempted to provide an abstract explanation of the various elements that define an effective communication process as one way of modelling competence in communication....
15 Pages (3750 words) Essay

The Communication as Social Influence

hellip; Communication theories are often borrowed from other social sciences, while communication provides a few examples of theories that have been exported to other disciplines.... Functional theories are more compatible with the sociopsychological tradition than the sociocultural tradition of communication.... Functional theories and sociopsychological traditions have many arguments in common.... nbsp; Functional theories such as structuration theory, argue that groups and organizations create structures, which can be interpreted as an organization's rules and resources....
4 Pages (1000 words) Essay

Evolution of Mass Communication

mass communication represents an important milestone in the history of mankind.... While it is a relatively new phenomenon, mass communication is certainly one of those that made the most impact.... mass communication represents an important milestone in the history of mankind.... Evolution of Mass Media There had been past references to the power of mass media to influence its audience in a large measure, but it was in the 1920s and 1930s, through the growing influence of radio and newspapers, that theories were formulated....
2 Pages (500 words) Essay

Concept Mapping of Social Communication and Its Historical Contexts

The paper "Concept Mapping of Social communication" states that the development of concept maps literally requires “group assessment”, i.... communication being a complex social phenomenon relies on a number of related phenomena and processes, particularly history and traditions in communities or human groups, cultural determinants in a certain society, the political context in which a community or group exists, yet, gender and ethnical variables that also play a significant role in the processes of information exchange....
7 Pages (1750 words) Essay

Framing Theory

In essence, it is the selective influence attributed to the meanings that are given to… The term framing is a general word in social sciences which refers to a given set of concepts and perspectives relate to reality.... ackground The term framing is a general word in social sciences which refers to a given set of concepts and perspectives relate to reality.... It has applications in mass communication, psychology, sociology, political science, and the area of Framing theory al Affiliation: Framing Theory Introduction Framing is the social construction of a given social phenomenon inmost cases by sources of mass media, actors, certain organizations, political leaders or movements, and social movements....
2 Pages (500 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us