StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Development of Amazons Strategies - Research Paper Example

Cite this document
Summary
The paper “Development of Amazons Strategies" is an inspiring version of the research paper on marketing. The advent of the Internet has led to a great revolution in the spread and sharing of information across the world. Companies are increasingly doing their businesses online. 
 …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94% of users find it useful

Extract of sample "Development of Amazons Strategies"

Download file to see previous pages

 Anybody who loves reading books will affirm the rewarding experience of holding a book in one’s hands, opening it, and feeling the pages with the fingertips.

The e-book, however, offers another powerful experience. Able to hold numerous books in a tool as large as an average paperback, the e-book provides the expediency of gaining access to new books at home or irrespective of the location of a person. The lack of bookstores in one’s location is no longer an excuse for one not to buy the latest bestseller, thanks to the e-book. An e-book, also known as a digital book, an ebook, and eBook, is defined by the Oxford Dictionary of English as “an electronic version of a printed book which can be read on a personal computer or hand-held device designed specifically for this purpose.” (Noorhidawat and Gibb, 2010, p 3). Usually, e-books are read on hardware devices called e-readers.

An e-reader can be defined as a “professional carrier terminal for digital contents such as e-books, e-newspaper, and electronic documents. It is featured with the paper-like display technology and low power consumption. Presently, through Wi-Fi or operator network, users can directly download digital publishing contents for reading with e-readers” (Sherman, 2010, pp 3). Although e-books have been around for more than a decade, the developments in the e-book industry during the last 5-10 years have had the greatest impact on the Amazon Kindle business unit. One of the most significant developments in the industry was the ability of e-book readers to connect to high-speed data, an opportunity that saw the development of the Amazon Kindle and its subsequent launch in November 2007 with this feature.

CORPORATION & SBU BACKGROUND
The online retail market has captured the interest of numerous companies from all corners of the world, and the largest online merchant is undeniably Amazon.Inc. Amazon.Inc is headquartered in Seattle, Washington, and is led by its founder Jeffrey P. Bezos, who is also the current Chairman, Chief Executive Officer, and President. The company’s Chief Financial Officer and SVP is Thomas Szkutak while the Vice President and CTO are Werner Vogels. Founded in 1994, the company has grown from just an online bookstore to an empire that sells a minimum of twelve distinctive business operations and interests. The most recognized business unit deals with books, specifically Kindle books. Another business unit is the ‘Movies, Music & Games’ operation that provides Movies & TV, Blu-ray, Video On Demand, Music, MP3 downloads, musical instruments, video games, and game downloads. The other distinctive business unit is the Computers & Office unit that provides laptops and netbooks, desktops and servers, computer components, computer accessories, software, personal computer games, printers & ink services, and office products and supplies (amazon.com, 2010).   

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Development of Amazon's Strategies to Be in Line with the Corporate Le Research Paper, n.d.)
Development of Amazon's Strategies to Be in Line with the Corporate Le Research Paper. https://studentshare.org/marketing/2033805-strategic-marketing-planspm
(Development of Amazon'S Strategies to Be in Line With the Corporate Le Research Paper)
Development of Amazon'S Strategies to Be in Line With the Corporate Le Research Paper. https://studentshare.org/marketing/2033805-strategic-marketing-planspm.
“Development of Amazon'S Strategies to Be in Line With the Corporate Le Research Paper”. https://studentshare.org/marketing/2033805-strategic-marketing-planspm.
  • Cited: 0 times

CHECK THESE SAMPLES OF Development of Amazons Strategies

Amazons Business Strategies

This paper ''Amazon's Business strategies'' tells us that Amazon.... mazon's business strategies: ... mazon built its competitive edge on three core strategies.... om is stationed in the United States.... It is a multinational electronic commerce company....
7 Pages (1750 words) Essay

Amazons Business Model and the Operational Strategies

This essay evaluates Amazon's business model and the operational strategies that underlie it they greatly resemble those of its key competitor Barnes & Noble.... Amazon has been able to pull of its business model through the use of three operational strategies to enhance its competitive advantage: low-cost leadership and customer differentiation.... However, when we evaluate Amazon's business model and the operational strategies that underlie it they greatly resemble those of its key competitor Barnes & Noble....
4 Pages (1000 words) Coursework

Amazon Global Strategy

In order to achieve these goals, Amazon has adopted a number of strategies that act as a roadmap to economic prosperity and sustainability.... Amazon Global Strategy Amazon, the leading online distributor, is a global electronic trading company that also provides a wide range of products and services all over the world....
8 Pages (2000 words) Essay

Strategy Analysis of Amazon

The continual development of new services, such as the MP3 Music Store, IMDb.... The features of Amazon's strategy Amazon is a leader in understanding its target market characteristics and then adjusting the organisational culture, products and services, and marketing strategies to appeal to these known characteristics.... The business' vision to be the most consumer-centric business in its industry reflects how Amazon continues to develop strategies, both corporate-level and business-level, to ensure that it fulfils these promises for focus on providing value to its many diverse markets....
6 Pages (1500 words) Essay

The Development of Amazon.com in Europe

From 1995, Amazon.... om, founded by Jeff Bezos, established itself as what has been called "The World's Biggest Bookstore" (Hammond & Chiron 210).... In 1998, the organization expanded its online services to include Europe.... Established in the fall of 1998 with the acquisition of two online booksellers-Bookpages....
4 Pages (1000 words) Essay

Strategic Decisions That Led to Success of Amazon

The writer of the following study would examine the organizational growth of Amazon.... om and business practices that brought the firm to the point where it is now.... Additionally, the study investigates how the company is able to sustain its success in the future.... ... ... ... Since it was founded in 1995 one of the mottoes of Amazon....
10 Pages (2500 words) Case Study

Operations Management at Amazon

This report details an analysis of the operations management at Amazon, focusing on key aspects of its operations strategy, including strategy conception, evolution, challenges, and execution/delivery.... The paper also discusses two vital aspects of those operations.... ... ... ... This essay analyzes the nature and challenges of Amazon's inventory management and process design....
8 Pages (2000 words) Essay

How Amazon Communicates Their Core Proposition and Promotional Offers

The customer developers are clients who either develop or want to develop their services using the Amazon platform or development services.... The author of the paper "How Amazon Communicates Their Core Proposition and Promotional Offers" will begin with the statement that the core propositions of Amazon are price, selection, and convenience....
8 Pages (2000 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us