StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Marketing Planning and Strategy (The Dark Side)1 - Assignment Example

Cite this document
Summary
For established firms, the concept of marketing is particularly essential to satisfy consumer needs because a well planned marketing…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.3% of users find it useful
Marketing Planning and Strategy (The Dark Side)1
Read Text Preview

Extract of sample "Marketing Planning and Strategy (The Dark Side)1"

Marketing Planning and Strategy Marketing Planning and Strategy Considering various elements of marketing, it is identified that the process of marketing is capable of creating and satisfying consumer needs. For established firms, the concept of marketing is particularly essential to satisfy consumer needs because a well planned marketing strategy can understand and deliver actual consumer needs. In addition, new firms marketing their products and services these days also attempt to create needs so that consumers have a reason to purchase.

In short, marketing is able to satisfy the needs of existing consumers and to create new needs for emerging market segments. Through excellent use of promotion tools, an organization can create new product/service needs and influence consumers to spend additionally. Similarly, the tool of marketing can be effectively used to identify the changing consumer needs and to satisfy those needs before losing customers to competitors. Undoubtedly, there is a dark side of marketing. Fraudulent multi-level marketing (MLM) is identified to be a major dark side of marketing.

As Manning (2010, p. 367) points out, fraudulent MLM requires high entrance fees or expensive purchases without involving any authentic product or service. Using the concept of MLM and unrealistic schemes, it is easy to trap modern people who wish to become rich effortlessly. Compromising credibility is another dark side of marketing. Today even well established companies market their products and services to customers without disclosing the real benefits and costs. Hidden tariff rates and conditions are increasingly used by companies to attract more customers and to improve sales.

Enron Corporation and Worldcom are two prominent examples of companies that have compromised their ethics/values for increased sales and profits. ReferencesManning, G. A. (2010). Financial Investigation and Forensic Accounting. US: CRC Press.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Planning and Strategy (The Dark Side)1 Assignment”, n.d.)
Marketing Planning and Strategy (The Dark Side)1 Assignment. Retrieved from https://studentshare.org/marketing/1646025-marketing-planning-and-strategy-the-dark-side1
(Marketing Planning and Strategy (The Dark Side)1 Assignment)
Marketing Planning and Strategy (The Dark Side)1 Assignment. https://studentshare.org/marketing/1646025-marketing-planning-and-strategy-the-dark-side1.
“Marketing Planning and Strategy (The Dark Side)1 Assignment”, n.d. https://studentshare.org/marketing/1646025-marketing-planning-and-strategy-the-dark-side1.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing Planning and Strategy (The Dark Side)1

A COMMUNICATION STRATEGY FOR WREST PARK

5 Pages (1250 words) Essay

Strategic Marketing Management

hellip; This report identifies a strategic marketing plan for Walt Disney Parks and Resorts encompassing 2014-2016 in order to enhance revenue production and build a more powerful competitive brand.... Walt Disney Parks and Resorts is seeking new opportunities for revenue growth within the amusement park industry that is currently in the maturity stage in Europe and the United States....
12 Pages (3000 words) Essay

Fashion Marketing and Promotion

This paper “Fashion Marketing and Promotion” introduces the concepts of fashion marketing, and establishes the relationship between marketing and corporate strategy for the business.... Further on it explores how the marketing strategy employed by the fashion designers.... This marketing strategy and the related plan is composed of different tasks relative to the elements of promotions, advertising, retailing, branding, affiliate marketing, and distribution....
9 Pages (2250 words) Research Proposal

Strategic Marketing Plan: Radiant Services Company Inc

RSC's customers appreciate the value of taxation and financial planning and are cognizant of the lost opportunity costs if they do not seek expertise in these areas.... Of this again 20% consists of customers who seek advice on tax planning and investment portfolios.... include two additional features, one, the long-term focus, the other, defining its scope, in their definition of strategy.... They define strategy as "the direction and scope of an organization over the long term which achieves an advantage for the organization through its configuration of resources within a changing environment and to fulfill stakeholder expectations" (2004:10)....
11 Pages (2750 words) Term Paper

Marketing Strategy of Vodafone

Strategies of an organization should well be able to detail themselves as per the needs of the environment while planning for the future.... The aim of this paper is to examine the importance of marketing and the ways through which marketing can be of value to the management of Vodafone in terms of efficiency and effectiveness.... Vodafone uses its familiar red logo and retains themes of togetherness, fashion joy, and enjoyment throughout its marketing communications....
14 Pages (3500 words) Research Paper

Developing Strategic Planning and Control Skills

For example the desk learning which involved reading from books, articles and the PPT files given by the lecturer exposed me to concepts about planning and control.... Today, I know that planning is the fulcrum around which any successful organisation revolves (Bazin, 2012).... I have also come to learn that without planning, an organisation cannot be said to have a future (Gunder, 2003).... planning is also very important in setting targets based on several areas of the organisation such as marketing, taxes, logistics, research and development, promotions, and production (Roy, 2008)....
14 Pages (3500 words) Coursework

Woolworths group plc operations in terms of management and leadership

In addition, the functions should be able to contribute to and be part of business strategic planning to secure the company's future senior leaders and managers.... The report aims to evaluate the operations of Woolworth's group plc, its leadership and management styles to understand where the Company failed....
16 Pages (4000 words) Essay

Strategic Marketing in Tourism and Leisure

hird, as noted in the introduction to this paper, there are clear links between planning and principles of sustainability.... "Strategic Marketing in Tourism and Leisure" paper focuses on tourism planning that may be exercised by both the public and the private sectors and be subject to varying degrees of legal enforcement.... hellip; In fact, tourism planning, as a concept, is characterized by a range of meanings, applications, and uses.... Initially, most forms of tourism planning were localized and site-specific, reflecting the rather limited horizons that originally characterized most patterns of tourism....
13 Pages (3250 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us