StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Branding for the UK Youth Market - Research Proposal Example

Cite this document
Summary
The overall question heading this dissertation will seek to establish what motivates young people to be attracted to a product. Information will need to be collated with regard to determining how young people respond to marketing techniques in addition to their levels of satisfaction and awareness, in terms of what they think can be done to improve marketing processes generally…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.9% of users find it useful
Branding for the UK Youth Market
Read Text Preview

Extract of sample "Branding for the UK Youth Market"

Download file to see previous pages

A degree of understanding with regard to their broad interests in relation to how they spend their money will also need to be appreciated. In particular whether there is a holistic group product awareness and market for brands like Nike or Sprite etc. Within this research framework questions relating to how the prevention of product consumerism like tobacco and alcohol work effectively or whether campaigns for drink and smoking awareness prove ineffective for most young people. This should conclude whether current marketing is acting responsibly, towards the needs of young people as well as what the real motivators and trends of the average young person are where branding is concerned.

This will provide a comprehensive definition of what is meant by branding and outline the general position of the current youth market in comparison to fifty years ago. This section will provide an overview and a context for the chapters ahead. The literature review will demonstrate the types of sources that were utilised for the purposes of researching and demonstrating the findings presented within the dissertation. This will include a comprehensive analysis of all the key references that have been used to argue the points under discussion within this thesis.

As a means of setting the context withi. issertation will use a variety of resources including text books, research papers, journals, relevant articles and web resources in order to support the arguments for discussion. Total length for the Literature Review should represent 25% of the dissertationAs a means of setting the context within which a changing market has evolved and is still developing Bill Osgerby's innovative Youth Media. This text explores Youth culture and the media, the 'Fab Phenomenon', representations, responses and effects of the media on young people.

It also focuses on lifestyle, culture and identity.The Journal of Consumer Behaviour offers a number of useful and relevant volumes that provide primary research findings, including Uncovering the links between brand choice and personal values among young British and Spanish girls by Anne Dibley and Susan Baker.Their paper presents empirical research relating to specific areas of branding, including how snack brands can satisfy particular young female values amongst 11-12 year-old British and Spanish consumers.

Links between brand choice and personal values amongst the young are analysed and proved legitimate; particularly in relation to associations with fun, excitement and friendship. The Art of Digital Branding By Ian Cocoran, is a very up to date text discussing the art of digital branding for the benefit of contemporary audiences. It looks at how different colour schemes, site maps and menu formats can work effectively at engaging with different people to satisfy different needs and comments on the challenges of the changing morals of youth.

Similarly Matt Haig looks at the phenomena of modern methods of marketing to the young in Mobile Marketing: The Message RevolutionWhich essentially discusses the powerful and direct method

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Branding for the UK Youth Market Research Proposal”, n.d.)
Branding for the UK Youth Market Research Proposal. Retrieved from https://studentshare.org/business/1509133-branding-for-the-uk-youth-market
(Branding for the UK Youth Market Research Proposal)
Branding for the UK Youth Market Research Proposal. https://studentshare.org/business/1509133-branding-for-the-uk-youth-market.
“Branding for the UK Youth Market Research Proposal”, n.d. https://studentshare.org/business/1509133-branding-for-the-uk-youth-market.
  • Cited: 0 times

CHECK THESE SAMPLES OF Branding for the UK Youth Market

Energy Market in the United Kingdom and European Union

The following are the characteristics of oligopoly market structure; these characteristics are also displayed by the uk energy market.... N, Scottish Power, Npower, and SSE firms among other small firms in the energy industry sell differentiated products in the uk energy markets.... While reacting to this increase in energy prices energy minister, Chris Huhne demanded change in the uk electricity market.... The actions of Chris clearly show that there are entry barriers in the uk energy market....
4 Pages (1000 words) Research Paper

New Mobile Phone Aimed At Global Youth Market

This paper "New Mobile Phone Aimed At Global youth market" aimed at fulfilling the market research requirements of a telecommunications company planning to compete in the global arena for the first time with a mobile phone designed for the youth market.... More important, it provides a demographic profile of the youth market as to consumer tastes and preferences, purchasing decisions, buying motivations and peer influences.... From the critical analysis of the relevant literature and the one-on-one interviews, we drew the conclusion that: 1) parents generally influence the youth's purchasing decisions at an early age, and young people begin to make such decisions only upon earning their own money; 2) the SWOT-and-PESTLE approach popularized in the uk is useful in international marketing, 3) the youth are partial to mobile phones with state-of-the-art features, 4) branding and product differentiation are key to success, and 5) the firm must go out of its way to understand the dynamics of other cultures....
10 Pages (2500 words) Case Study

Meeting the New Marketing Challenges: Case Study Of an Upcoming UK Firm

The paper seeks to set a roadmap for Brand Agility to follow in getting to where it intends to place its products in the uk market.... It started as an exclusive distributor in the uk of the US-made Ducti wallets and Urban Access bags from the Netherlands.... In no time the company began manufacturing these brands in the uk, introducing new styles of wallets The firm sells these products wholesale to upscale retail outlets and through its online stores....
12 Pages (3000 words) Essay

Branding and Communications: Building Lives Charity

Building Lives Charity has multiple benefits to community citizens, for its ability to improve the social condition by employing and educating young people and also for its ability to appeal to those taxpayers who understand the importance of lessening youth reliance on welfare programmes (or similar programmes) that bleed the taxpayer.... The Building Lives Charity (BLC) requires an effective branding and communications strategy in order to guarantee a higher volume of public donations for this special cause....
13 Pages (3250 words) Essay

Providing Guidance on Digital Strategy for a Leading UK Estate Agency Chain

Because of this dynamic and high volume usage of Internet technologies by many demographics, viral marketing represents a significant opportunity for improving the market position of this leading estate agency.... Viral marketing provides opportunities to create thrill in consumer markets, or buzz, that facilitates positive gossip in desired market groups about the viral content observed or otherwise engaged with on the Internet....
11 Pages (2750 words) Essay

Global Marketing of Uniqlo in the UK Market

This industry contributes to a huge amount to the total UK economy and the amount is approximately £21 billion, it also creates a huge impact in increasing the spending power of other industries and thus the nearby approximate value of its total impact to the uk economy is around £37 billion (Hollenson, 2011, pp.... The company has been able to enter the new market and been able to capture a good percentage of market shares even with the competitors… It has been able to do so because of its high quality innovative and creative design apparels....
11 Pages (2750 words) Essay

Introduction of a New Food Offering into a Cluttered Marketplace

H&M… ly caters to the youth market, between 18 and 34 years of age, who demand exclusivity in their clothing purchases with a modern flair to fit their less-resourceful budgets.... In the uk, the corporate tax rate was lowered from 22 to 21 percent in 2014 (Sharma 2012).... To the disadvantage of the company, the uk Value Added tax increased from 17.... The ability of H&M to blend celebrity endorsements from reputable youth-oriented famous persons has built a potent and recognisable brand, giving the business considerable brand equity as a pioneer in providing relevant fast fashions....
12 Pages (3000 words) Essay

Cravendale - Branding Objectives for New Product

- Deciding upon the branding objective - The firm should clearly define what the branding for the new product would/should focus on generating awareness, interest, or favorable attitude?... It justifies test marketing and strategies for testing the market, a marketing plan for selecting the target audience and launching a new product.... nbsp; According to AMA (American market Association) brand is a sign, term, name, design or symbol which distinctively identifies a product or service from its competitor and apparently conveys a clear message about the quality of the product or service....
16 Pages (4000 words) Research Proposal
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us