StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The Mass Media, Trends and Technological Advances - Essay Example

Cite this document
Summary
From the paper "The Mass Media, Trends and Technological Advances " it is clear that interestingly, there is a large chance, “that excessive granting of patents and copyrights can reduce, rather than increase, the potential level of goods and services”…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.8% of users find it useful
The Mass Media, Trends and Technological Advances
Read Text Preview

Extract of sample "The Mass Media, Trends and Technological Advances"

The purpose of this paper is to discuss a range of critical frameworks to examine the impact and the role of creative industries; evaluate trends and technological advancements; investigate the global expansion of commercialism and mass communication; demonstrate independent research skills and communication skills; and critically evaluate current practices evident in creative industries.

According to WIPO (2008, pg. 1):
Creative enterprises, those engaged in the commercial exploitation of intellectual property-based goods and services imbued with symbolic meaning (i.e., books, film, music), contribute significantly to the economic, social, and cultural development of nations. These enterprises form complex networks in content-driven sectors, which in turn make up the creative industries. Their unique characteristics (i.e., original symbolic products) drive and sustain diverse cultural and customary traditions, and enhance social values. At the same time, they generate wealth, increase employment opportunities, and promote trade. Yet, their true value and potential are often underestimated and insufficiently analyzed.

Graphic design is a specific area of the creative industry. Graphic design can be defined as, “the art or profession of visual communication that combines images, words, and ideas to convey information to an audience. A graphic designer is responsible for arranging and using elements on different types of media (such as a poster, a package, or a website), most likely with the use of a graphics software program such as Adobe Illustrator, Photoshop, or InDesign. These elements include photos, illustrations, type, shapes, color, and texture” (Miller, 2008, pg. 1).

Examples of graphic design can be found all around the world. They are most often seen in the form of advertisements, billboards, books, brochures, business cards, greeting cards, logos, magazines, newspapers, packaging, posters, signs, websites, and much more (Miller, 2008).

Trends and technological advancements in the creative industries, specifically the field of graphic design, have brought along both advantages and disadvantages. One of the biggest advantages of technological advancements in the field is the fact that graphical art can now be displayed on the Internet. This provides a means for it to be viewed—and purchased—throughout the world. Artists can create online portfolios that can be seen by anyone with Internet access. Images can also be sent in a split second. Gone are the days when graphical art must be printed out and physically distributed to be seen.

Trends and technological advances in the field also have their disadvantages. One of the biggest disadvantages is that, because virtually anyone can view images that are placed on the Internet, there is the potential for those individuals to steal the work of an artist and claim it as their own or use it illegally. Furthermore, that scenario is really easy for a person to do. Anyone with basic computer skills can copy or download an image that has not had protection against such acts put into place by the creator or his or her representative.
Thankfully, there are ways that individuals can protect their graphical art designs. People in the United States are protected by intellectual property rights. According to
DT & G:

People are often confused about Patents, Trademarks, and Copyrights. This confusion may fail to consider the importance of these tools in business development. Yet, these intellectual property rights become more and more important as businesses move into high-technology areas. Intellectual property issues also often arise in unexpected situations, for example, in mergers and acquisitions, antitrust disputes, employment contracts, joint venture agreements, and bankruptcy. The intellectual property (patents, trademarks, copyrights, and trade secrets) of a business engaged in technology may be its most valuable asset.

Another way that graphic designers can protect themselves is through the use of a graphic design agreement. These agreements typically include all or some of the following sections: Terms and Agreements, Specifications, Additional Editing and Changes, Delivery of Project, Reproduction of Project, Ownership of Artwork and Source Files, Compensation, Confidentiality, Limited Warranty and Limitation on Damages, Independent Contractor, Availability of Materials/Logos/Graphics/Other Collateral, General Provisions, Entire Agreement, Governing Law, Binding Effect, Waiver, Good Faith, No Right to Assign, Right to Remove Project, Indemnification, Use of Project for Promotional Purposes, Right to Style or Make Derivative Works, Attorney’s Fees, Trademarks/Logos/Other Intellectual Property Issues, and any necessary exhibits (Qualiteam Software, 2008)

The global expansion of commercialism and mass communication overlaps with the trends and technology sections described above. According to Will on the Web Radio:
Art is “intellectual property” which means it’s owned by whoever created it (or whoever owns the copyright). So going to a page and saving a photo of Britney Spears and putting it on your website is illegal—it’s called “copyright infringement” because you are infringing on, that’s right, someone else’s copyright. Some sites offer Copyright Free (either the person who created it gave up the copyright, or the copyright expired—which they can do after 75 years (or more if it’s newer), and what’s called “Royalty Free” art. When you go to a site that sells art, you’ll have two choices—Royalty-Free (which means you pay for a license once and then use it as many times as you want), or Licensed / Rights Protected (which means that you pay for a specific use for a specific amount of time).
Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“THE MASS MEDIA Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
THE MASS MEDIA Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/miscellaneous/1526693-the-mass-media
(THE MASS MEDIA Essay Example | Topics and Well Written Essays - 1000 Words)
THE MASS MEDIA Essay Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/miscellaneous/1526693-the-mass-media.
“THE MASS MEDIA Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1526693-the-mass-media.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Mass Media, Trends and Technological Advances

Importance of Political Communication

This finding tends to explain the reason by various technological approaches used by the politician in disseminating their communication.... The studies reviewed in this paper emphasize the trends employed in disseminating political communication.... Studies in political communication have sought to investigate the influence of politics concerning psychology, speech communication, mass communication, journalism, broadcasting, and political science....
13 Pages (3250 words) Essay

The Decline of Social Capital and Political Behavior Due to Technology and Mass Media

In this era when people have developed a voracious appetite for information, the technological advances have served much the interests of the mass media.... In past two decades, one of the most significant innovations in technology has, in fact, made the mass media even more influential.... With it, the mass media has become all the more powerful not just in providing people with the latest information about events; it has also enhanced further its capability to shape opinions or influence the behavior of people....
3 Pages (750 words) Essay

The Form and Social Importance of Television

These technological advancements have brought about improvements in our health, the clothes we wear, the way we travel and communicate, and hence, revolutionized the way we live.... Even though television has been the greatest invention of the past century, it has been replaced by other media due to the development in technology and the increase in computer and internet usage.... Before the advent of computers and the internet, people used traditional media like television, radio and newspaper to communicate....
11 Pages (2750 words) Essay

Impacts of Information Technology Systems on Hotels

o this end, the current technological advances have helped hotels in the innovation of new products, procedures and efficient service delivery to a wide clientele.... For instance, the exponential growth in online reservations suggests that hoteliers need to integrate other services in the online platforms so as to capture the changing trends related to customer needs and preferences (Kucukusta et al.... Kwon, Bae& Blum (2013) explain that the use of social media has emerged as an important marketing tool for hotels and the entire hospitality industry....
12 Pages (3000 words) Essay

Information Systems Trends

There is a possibility of identifying technical advances.... Recently, fast and important advances have occurred.... According to Gomes, Serna and Badenes 'recently have occurred different, fast and important advances, both in technology and in policies and philosophies of management in companies', information systems have to be adapted to these advances, and companies have to spend on research, development and innovation (2010)....
15 Pages (3750 words) Article

Pop Culture and Social Change in the 2000s

When there are social changes like the 21st-century technological advances a popular culture is developed as a result.... This is common in highly technological worlds where there is a major influence of the omnipresent media.... The adoption of social media like Facebook has, therefore, become a very common popular culture.... This literature review "Pop Culture and Social Change in the 2000s" presents a popular culture that refers to the type of culture that has been produced for mass consumption....
6 Pages (1500 words) Literature review

Mass Dissemination of Information

Mass communication and mass media are conveniently used interchangeably.... A systematic approach to study the effects of mass media and the interactions between the media and social systems have gradually evolved (Weiner, 2018).... Notably, the info age is still young, and if yesteryears are anything to go by, mass communication will gradually advance depending on growing demands and better technological opportunities.... Several types of mass communication influence our daily lives, including advertising, public relations, social media, or journalism....
6 Pages (1500 words) Essay

The Success Story of Michael Kors

This paper is aimed to discuss the main concepts of luxury brands, displaying the main trends in luxury for the upcoming years.... The paper 'The Success Story of Michael Kors' is a dramatic example of a marketing case study.... The luxury goods industry is a fascinating area of business, a more comprehensive definition of which includes products and services and the sector itself is considered as really different from others....
7 Pages (1750 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us