StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Consumer Oriented Marketing - Essay Example

Cite this document
Summary
In the paper “Consumer Oriented Marketing” the author focuses on the new modern approach to marketing. The marketers now have to focus on consumers rather than on the company itself. Apart from the marketing budget, the other things are the way consumers think about marketing promotional activities…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.6% of users find it useful
Consumer Oriented Marketing
Read Text Preview

Extract of sample "Consumer Oriented Marketing"

a) There are certain very important elements that good marketers need to know in order to work towards the success of the company and the business. The job of a marketer in today's competitive environment is not limited to designing the products and selling it but there is now much more to that. Marketers are also responsible for designing the entire marketing mix of a product and to see that these marketing strategies are not in any conflict with each other and reap desired results for the firm.

These elements include a consumer's preference for a product in terms of design and experience. Similarly, in order to remain profitable in the future also, they need to know the future changes in the consumers' tastes as they are imperative for the success of the business as it is the consumer purchases that keep the business up and running and do well for the owners of the company and for all other stakeholders including the company's customers as well. Marketers will have to base their promotional strategy on the basis of consumer's perceptions.

If consumers value discounts more than other offers such as free samples than the marketers need to make sure that they get the appropriate promotion technique and hence marketers need to know a lot about the market in order to keep the business on track and up and running. Apart from the consumer's perception, the psychology of consumers must also be kept in mind. If a certain ad is considered to be bad according to the culture of the country than such an ad should not be aired or printed. These are some of the techniques that marketers must keep in mind in order to make successful promotional and marketing techniques to contribute to the success of the business.

However, there are also various other ways that will lead to the success of the business like making sure that target consumers will be tempted to buy the product via the tradition AIDA model, channels of distributions are such that there will be easy availability of the product through appropriate distribution channels and to make sure that the interests of all shareholders are protected when designing the marketing strategies.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Consumer Oriented Marketing Essay Example | Topics and Well Written Essays - 500 words, n.d.)
Consumer Oriented Marketing Essay Example | Topics and Well Written Essays - 500 words. https://studentshare.org/marketing/1500714-marketing-managemant-6
(Consumer Oriented Marketing Essay Example | Topics and Well Written Essays - 500 Words)
Consumer Oriented Marketing Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/marketing/1500714-marketing-managemant-6.
“Consumer Oriented Marketing Essay Example | Topics and Well Written Essays - 500 Words”. https://studentshare.org/marketing/1500714-marketing-managemant-6.
  • Cited: 0 times

CHECK THESE SAMPLES OF Consumer Oriented Marketing

Target-Market Selection

hellip; The author states that target market selection holds the key for finding out who to address the marketing towards as well as gauge their personal preferences, their shopping habits, the consumer attributes and so on and so forth.... If the company does not pay enough attention in order to discern its exact target market, it could land up in trouble at the time of devising its marketing strategy since it would address a completely unknown marketing segment, one which was not asked for by the product's target domains....
5 Pages (1250 words) Research Proposal

Written Discussion

all it ‘under pressure ‘or ‘need of the hour', many companies, big and small, have embraced the five principles of Enlightened Marketing namely Consumer-oriented marketing, Innovative Marketing, Value Marketing, Sense of Mission Marketing and Societal Marketing, in some measure or the other.... All stakeholders, be it consumers, society… Call it ‘under pressure ‘or ‘need of the hour', many companies, big and small, have embraced the five principles of Enlightened marketing namely Consumer-Oriented Written Discussion: marketing Over time, numerous marketing philosophies have evolved....
1 Pages (250 words) Admission/Application Essay

Marketing Oriented Approach for Girlguiding Organisation

Today, the consumer's needs and wants are the primary focus, and this Consumer Oriented Marketing philosophy is known as the marketing concept.... In the paper, consumer behaviour principles from various sources is analysed to formulate marketing strategies to retain members of the Girlguiding Organisation.... We suggest changes in marketing through analysis of consumer behaviour to figure out why members are lost after the… We also evaluate how to retain members to decrease the quantity of members that leave. Consumer behaviour analysis has an agenda which can be applied to basic behavioural laws and principles of the real life consumers....
7 Pages (1750 words) Essay

Promotional and Advertising Strategies in Samsung, Sony and LG

Product promotion strategies like advertising and pricing strategies are consumer-oriented.... hellip; Product promotion strategies ensure that companies differentiate their products which make it easier for the consumer to decide where they will buy their product from....
7 Pages (1750 words) Case Study

Marketing strategies of Apple Inc

The topic of this report “marketing strategies of Apple Inc” is to study the marketing strategies of Apple Inc.... hellip; The report will explore the trends and changes in marketing strategies adopted by Apple in past and present.... When Apple was established in 1977, a three point marketing philosophy was assembled by founding members, which also became the underlying market strategy for the company (Forbes, 2012)....
12 Pages (3000 words) Essay

The Social Responsibility of Business

Some argue that a business should be socially responsible and accountable for its actions apart from concentrating on its profit oriented goals.... However, there are other… As such, this paper seeks to critically analyse this concept of social responsibility of business in view of Milton Friedman's article titled The first part of the paper discusses in detail the views of the author towards his philosophy....
4 Pages (1000 words) Essay

Federal Standards on Aviation Safety

hellip; Competition, regulation and even consumer habits are external threats facing the company, creating the necessity to create diverse business solutions and increase Southwest Airlines' competitive position.... This study explores both the internal and external environment of Southwest Airlines, the Dallas-based carrier....
11 Pages (2750 words) Case Study

A Good Financial Background of Bailey

The company's marketing and communicating strategy have played a great role in enhancing the company's market share in different parts of the world.... The biggest strength for the product was its unique test and even the marketing department tried to in-cash by communicating “the cream is real, the whiskey is real, and only the taste is magic” (New York Magazine, 1981, p....
7 Pages (1750 words) Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us