StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Shadow shopping paper - Assignment Example

Cite this document
Summary
Name: University: Course: Instructor: Date: Shopper shadowing paper Retail location: Wal Mart supermarket. Covert observation: Tuesday 4th June at 5.00pm. A young lady in her early thirties, elegantly dressed in a full length dress and high hilled shoes was the subject…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.6% of users find it useful
Shadow shopping paper
Read Text Preview

Extract of sample "Shadow shopping paper"

Shopper shadowing paper Retail location: Wal Mart supermarket. Covert observation: Tuesday 4th June at 5.00pm. A young lady in her early thirties, elegantly dressed in a full length dress and high hilled shoes was the subject. She parked her saloon car just near the entrance of the supermarket and she seemed to be in a hurry. Immediately after taking the shopping basket, she followed the path of household, checked the price tag and collected some goods and put them in the basket. Looking keenly at her mobile phone, she was, supposedly, checking the list as she was doing her shopping.

The lady proceeded to the clothing section, checked on some clothing, and compared the prices, colour and textures. She took much time in this section and by the look of her face, she was uncertain on whether to buy or not. After much comparison, the lady asked for assistance from a gentleman who was offloading cloths from a trolley and went back to the cloths and took a dress that matched with her hand bag. The lady took her shopping basket, paid for the items and left the area. Based on the observation, the lady appeared to be polite and courteous according to the way she presented herself when she was seeking assistance.

The lady was organized in her shopping since she was referring to her phone on the items she need. In her shopping, she was concerned with the prices of the goods since she could take time looking and comparing the prices. All the goods she took were for her own use and they were of high quality and price. This shows that she came from a good background since the price was her determining factor. Overt observation: Tuesday 4th June at 7.00 pm. The subject was my neighbor, a mother in her late forties, and she was doing her monthly shopping.

I accompanied her in the same supermarket “Wal Mart” and as she took a trolley, she proceeded to the household section. From her handbag, she removed a list of items she was to acquire in the supermarket; by comparing the price quoted on the goods and on what she had, she took the items one by one putting them in the trolley. As she was doing her shopping, I asked her the criteria she is using on her purchase; she said that her monthly shopping always has a small difference since she buys almost the same thing.

Also, she further said that she buys goods in large quantities since they are less expensive compared to small packaged goods. After finishing her shopping, she went to the customer care desk and asked on a type of shoes she had heard been advertised. I enquired about back to school shoes she wanted and she said she always take advantage of discounted goods though not in her budget. She paid for goods and left. Based on the observation, the subject appeared to be orderly in her shopping though with some impulse buying behaviours.

She was using a list showing the budgeted amount of money to be used and items to be bought. She was doing her family monthly shopping in the supermarket since it offers a wide variety of goods. The subject was aware of the prevailing strategies of increasing sales by sellers through advertisement. That is, the discount on shoes. Quantity and price mattered much to this customer since she never wanted to run short of goods before month end and go beyond the budget. Advantages of covert surveillance The buyer is free to behave and make judgments of all kinds since he/she is not aware of anybody following.

In the contrast, it is hard to know what is inside the customer’s mind about the products. Hence, the type of judgment made is subjective and tends to be time consuming in the interpretation of the information. There may be a loss of customers in case they realize they are observed as they do their shopping since some customers need privacy (Bradley 128). Overt surveillance The observer is in a position to enquire more from the buyer about the products, price, and quality among others and, therefore, clear judgment is arrived.

The customer is not free to practice his or her true character during the buying process. Conclusion The overt observation technique is preferred by many researchers. This is because the observer is able to follow up the consumer in his shopping process. This makes it possible to pass unbiased judgment since the information is directly from the consumer’s point of view. Also, no interpretation of data is needed since the information gathered is first hand. Work Cited Bradley, Nigel. Marketing Research: Tools and Techniques.

Oxford: Oxford University Press, 2013. Print.

Read More
Tags
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Shadow shopping paper Assignment Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1479999-shadow-shopping-paper
(Shadow Shopping Paper Assignment Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/marketing/1479999-shadow-shopping-paper.
“Shadow Shopping Paper Assignment Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/marketing/1479999-shadow-shopping-paper.
  • Cited: 0 times

CHECK THESE SAMPLES OF Shadow shopping paper

Ansel Adams Photographs

The paper will discuss the various elements of art used in his photographs as well as the meanings they convey.... Visual Arts and Film Studies Name Tutor Institution Subject Code Ansel Adams Photograph's.... Thesis statement: Photography as an art Introduction Art has been in existence since time memorial where it has been categorized as vague and mechanical forms of art....
8 Pages (2000 words) Research Paper

Supreme Court Decisions and Discussions on the Exclusionary Rule

Supreme Court Decisions and Discussions on the Exclusionary Rule - Yarborough v.... Alvarado Search and seizures of evidence are essential component of detecting and prosecuting criminals.... Though the law has the authority to search and seize evidence, it will be essential to protect certain rights of the defendant as far as some of the constitutional rights are concerned....
12 Pages (3000 words) Research Paper

Constructions of cultural memory

hellip; This paper reviews two articles, one from a popular newspaper, Patrick Witty's “Behind the Scenes: Tank Man of Tiananmen,” and the other from a scholarly source, Craig Calhoun's “Revolution and Repression in Tiananmen Square,” to understand how they represented the cultural memory of this event.... The photo further shows that the tanks are approaching and one man with his shopping bags stand before them.... He is an ordinary man with two white shopping bags, the image of an urban dweller that the state wants to control....
5 Pages (1250 words) Research Paper

Outline a plan to stop a planned terrorist incident conducted by Hezbollah

Therefore, this paper is going to discuss the various hazards that Lebanese terror organization, Hezbollah uses in Additionally, the paper discusses the mitigating and responsive factors that are paramount in order to avoid the loss of lives as occurred during the 9/11 attacks....
5 Pages (1250 words) Research Paper

Perfection of Pablo Picasso's Art Work

The paper will discuss the early life of Pablo Picasso.... … This research paper seeks to analyze the various themes portrayed by the renowned artist Pablo Picasso.... The paper "Perfection of Pablo Picasso's Art Work" will discuss Picasso's early life and explores his work....
7 Pages (1750 words) Research Paper

Slavery in New York and Southern Colonies

The paper "Slavery in New York and Southern Colonies" highlights that during the early nineteenth century, more Africans were employed to perform jobs on the lower ranks of the socio-economic ladder.... The paper explores the development of the slavery system in the New York colonies and compares it to that in the Southern colonies....
6 Pages (1500 words) Research Paper

The Class System in the Context of Britain

The paper 'The Class System in the Context of Britain' presents the answer which is a simple yes to this not-so-simple question.... hellip; The paper states that it is important that I define the various categories of classes that prevail in Britain.... There cannot be a classless society, neither has it ever been....
8 Pages (2000 words) Term Paper

Port Logistics

This paper describes Port logistics involve management strategies used by port management and government agencies to ensure efficient goods circulation from their origin to their destination in such a way that satisfies the needs of the customers.... hellip; Management of the port business is an important area in not only internal but external business operation....
10 Pages (2500 words) Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us