StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Strategic Audit of Twitter Company - Essay Example

Cite this document
Summary
The company has been facing challenges associated with the reduction in the number of users. In this regard, the audit analysis of the company provided adequate information…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.7% of users find it useful
Strategic Audit of Twitter Company
Read Text Preview

Extract of sample "Strategic Audit of Twitter Company"

Download file to see previous pages

Additionally, the alternative strategy relating to advertising services will be an effective measure for improving profit margin. Current Performance. In the present contemporary era, social media technologies are identified to play an effective role in the field of communication. Presently, there are several social networking service providers and Twitter is one of them. Online users with the use of Twitter are able to convey as well as read short messages with 140 characters. The social networking service provider has offered the global people with a platform for expressing as well as performing conversation relatively at cheaper rate.

The service provider has been performing operations with better effectiveness over the years. In this respect, during the year 2013, the company has been conducting operations with revenue of around US$ 176.2 million. However, the company incurred loss of around US$ 645.3 in the same year. The revenue growth rate of the company has been slow due to lessening user base (Twitter, Inc., “Annual Report 2013”). The company has made investment in different spheres that include technology infrastructure, sales and marketing, research and development (R&D), expansion operations, retaining employees and strategic opportunities among others.

In this regard, the company is identified to witness fluctuation in return on investment (ROI) for investors and shareholders. ROI of the company has been positive for the advertisers, as they are able to generate better returns on their investments (Twitter, Inc., “Annual Report 2013”). Twitter is a US based company. The company has expanded business operation on a global context in different countries that include Brazil, the UK, Australia, Canada and Japan. In this regard, the number of users of the company has increased to a substantial level.

Based on the

...Download file to see next pages Read More
Tags
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategic Audit of Twitter Company Essay Example | Topics and Well Written Essays - 6250 words”, n.d.)
Strategic Audit of Twitter Company Essay Example | Topics and Well Written Essays - 6250 words. Retrieved from https://studentshare.org/management/1665912-strategic-audit-of-twitter-company
(Strategic Audit of Twitter Company Essay Example | Topics and Well Written Essays - 6250 Words)
Strategic Audit of Twitter Company Essay Example | Topics and Well Written Essays - 6250 Words. https://studentshare.org/management/1665912-strategic-audit-of-twitter-company.
“Strategic Audit of Twitter Company Essay Example | Topics and Well Written Essays - 6250 Words”, n.d. https://studentshare.org/management/1665912-strategic-audit-of-twitter-company.
  • Cited: 0 times

CHECK THESE SAMPLES OF Strategic Audit of Twitter Company

Tweeter Home Entertainment Group

This might be a simple strategy or a complex one, depending on the nature of the company.... These authors mainly focused on the influence store managers have on the sales of this company, with regard to incentive programs provided by the company to these managers.... Tweeter Home Entertainment Group was a company located in New England.... This was a retail company with various stores.... Most customers of this company were the high-income earners in society, who were the well-educated and prioritized quality of products (DeHoratius & Raman, 2007)....
9 Pages (2250 words) Research Paper

Strategic Marketing Plan for Red Bull

Background Red Bulls is a twenty five years old company that has been selling energy drink.... Place: Designing an expansion plan through which the company can operate in other geographical areas.... Strategic Marketing Plan Marketing Audit Marketing audit is defined as the process of “comprehensive, systematic, independent and periodic examination of a company's or business unit's marketing environment, objectives, strategies and activities with a view of determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance” (Avasarikar and Chordiya, 2007, p....
9 Pages (2250 words) Essay

Strategic Issues For Information Security Managers

nbsp; Virtual walls are important in order to streamline information and make it suitable for company use.... Virtual walls are important in order to streamline information and make it suitable for company use.... Perhaps heard about more recently was the hacker named HackerKroll, an individual who hacked into various corporate accounts at social networking site twitter.... This hacker found a pattern in twitter's system, also related to Google accounts and Amazon....
9 Pages (2250 words) Essay

Emerging Business Themes

the world's largest restaurant company.... The company operates on franchise model and, is based out of Addison, It has a more than 7,500 restaurants in the United States and over 5,600 restaurants in 97 countries.... It has marked its presence on Facebook and twitter and is offering ‘hot' deals to the users of these websites.... (Fuller, 2009) Probably its communication goals led Pizza Hut to announce its intention to hire an intern for managing its twitter account....
12 Pages (3000 words) Essay

Social Media Director, Clinical Research Manager

He or she monitors the changing social media trends to ensure that the company stays on top of its competition.... Social media director can work with the head of human resource department in management of staff within the company.... The human resource department is responsible for personnel activities including the staffing, development, training, rewarding and performance evaluation in every department of the company.... Responsibilities of a Social media director A social media director is responsible for the… He or she ensures adoption of the necessary social media techniques by outlining goals and objectives of the strategy. He or she responsible for the management of social media sites by tracking and monitoring the companys presence in the social media including Facebook, twitter, Google plus and others....
2 Pages (500 words) Essay

Channel and SalesForce Audit Concept

The awards and distinctions earned by the company, “Awards and Honors : Leica Camera AG Voted German Entrepreneur of the Year by Ernst & Young”, DIReporter: Focused on the business of Images, Retrieved from:… Babej, M.... om/2012/10/04/leica-the-little-privately-owned-engine-that-could/ 13 Channel and Sales force audit is a measuring tool used for an evaluation of the operations of an organization or company.... Such an audit is a comprehensive and thorough analysis of people, operations, processes, company's structure, culture, management and workforce, customers, products, services, technologies, customers, sales channels, target markets and other various types of activities that can contribute to the company's reputation and profitability....
10 Pages (2500 words) Research Paper

Social Media Campaign - Starbucks

However, the company has adopted… It has incorporated advertising website into its marketing strategy such as the one sponsored by the Austin's advertising department at the University of Texas.... The site has an extensive collection The analysis of the Starbucks company in the advertising World will be based on media planning, media buying and interactive marketing section of the Austin's advertising website (University of Texas, 2015).... The Starbucks company has a media planner whose role is to determine the best advertising options for the company's coffee brand....
9 Pages (2250 words) Essay

Social Media Audit and Audit Campaign Planning of Fortune International Realty

Fortune International Realty can do a SWOT analysis as part of the social audit of the firm.... True records of the target audience and the actual audience should provide a lifeline for the coverage of Fortune company in social media.... WOT analysis is a tool that is used by most companies in the world to show the strengths, weaknesses, opportunities, and threats of the company.... WOT analysis is a model that assesses what the company cannot or can do as well as potential threats and opportunities....
7 Pages (1750 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us