StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Communication Strategies During a Crisis - Case Study Example

Cite this document
Summary
This paper 'Communication Strategies During a Crisis' tells us that the success of any organization in the 21st century is defined by its ability to communicate effectively with its employees, and society. Communication plays a crucial role in an organization at all times as it provides a platform for all stakeholders…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.5% of users find it useful
Communication Strategies During a Crisis
Read Text Preview

Extract of sample "Communication Strategies During a Crisis"

Download file to see previous pages

In the current business environment, a large volume of information is communicated using advanced technological tools to enhance the performance and profitability of the organization. Communication creates organizational excellence which stems from the dedication of the people who are effectively communicated to deliver their best to the organization they work for (Heath, 2006).

British petroleum is one of the largest energy players in the global market based on market capitalization and scales of operations. It is headquartered in London, the United Kingdom, and has an operational presence in several countries across the world and is thus considered as the fifth largest energy multinational in the world. It repackages the refined oils and distributes them to different parts of the world as either gas, petrochemical, and other forms of gas used to drive industries and machines across the world. In the United States, BP America is the largest subsidiary of BP with operations in the United States and southern American continent (Hearit, 2006).

On the 20th of April 2010, one of the worst disasters hit BP America that culminated into one major organization sturgeon to reduce the damage and restore the image of the company. The company’s oil fields in the Gulf of Mexico caused mass spillage into the sea resulting in major environmental destruction, loss of lifted interruption of naval activities in the area. During this crisis, the organization adopted a communication approach that enabled its stakeholders and the society at large to respond whenever a situation arose (Coombs, 2007).

In this paper, the communication strategies used by BP America will be evaluated in line with organizational communication theories and perspectives. The case study will seek to answer vital questions on the communication approach and response approaches that the company adopted during this time and how these strategies enabled the company to rise to its feet after the disaster. While analyzing BP communication strategies, this case study will several organizational communication principles that were applied. It will provide the basis for the communication approach the company adopted during this conflict and crisis and how it enabled it to restore normalcy. The management and leadership of BP America will also be paced into perspective as the paper will seek to highlight the communication response that the management adopted during this point in time.

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Case study analysis Example | Topics and Well Written Essays - 5000 words”, n.d.)
Case study analysis Example | Topics and Well Written Essays - 5000 words. Retrieved from https://studentshare.org/journalism-communication/1493342-case-study-analysis
(Case Study Analysis Example | Topics and Well Written Essays - 5000 Words)
Case Study Analysis Example | Topics and Well Written Essays - 5000 Words. https://studentshare.org/journalism-communication/1493342-case-study-analysis.
“Case Study Analysis Example | Topics and Well Written Essays - 5000 Words”, n.d. https://studentshare.org/journalism-communication/1493342-case-study-analysis.
  • Cited: 0 times

CHECK THESE SAMPLES OF Communication Strategies During a Crisis

Crisis Monitoring and Communication

12 Pages (3000 words) Essay

Communication in Crisis Management

Effective communication within the organization will involve the formation of a crisis communications team, exploration of the crisis situation, developing a message and managing communications.... Communication and crisis Management Name: Institution: Communication and crisis Management The crisis situation facing a region is one that threatens the welfare of the residents.... Further, it is important to communicate the crisis as it is – communicate the issue quickly and tell the truth, both to the public and within the emergency management office....
7 Pages (1750 words) Essay

Crisis Management

Even in some cases, a crisis can also threaten the survival of a business.... In order to manage a crisis effectively an organization should consider a systematic approach towards the improvement process as it is indispensable to safeguard the reputation of company along with its brands.... crisis Management: A Brief Study Table of Contents Introduction 3 Defining crisis 3 Defining crisis Management 4 Discussion 4 Types of crisis 5 crisis Management: A Business Case 6 Facing crisis 7 Conclusion 8 Recommendation 8 References 10 Introduction An individual, an organization, a government, or the global economy at any point of time may face debacles....
9 Pages (2250 words) Research Paper

Crisis and Emergency Risk Communication

Through effective crisis and emergency communication, the community or group in question can aid in the dissolution of problems, but a failure of communication during a crisis can compound the problems.... Due to the increase in the risk factors that contribute to the development of a crisis in society, risk communication is required at any site of emergency or risk.... … Name: Tutor: Course: Date: crisis and Emergency Risk Communication Introduction Communication is a highly imperfect art and a broad science, which is applicable in everyday life....
7 Pages (1750 words) Term Paper

Crisis Communication in Public Relations

In today's world of social media, it is certain that every company will face a crisis.... Understanding the audiences properly is very important for organizations suffering from a crisis situation.... This paper "crisis Communication in Public Relations" focuses on the fact that crisis is such a situation which leads to undesirable negative outcomes for the organization (Coombs, 1999).... nbsp;… In the crisis, period organizations must know how to respond to these situations for surviving, growing, as well as prospering....
6 Pages (1500 words) Essay

Corporate Communication Strategies

The paper "Corporate communication strategies" reviews literature about corporate communication in organizations during the contemporary period.... orporate communication strategies According to Kim & Radar (2010), corporate ability (CAb) focused strategy, and Corporate Social Responsibility (CSR) focused strategy, and hybrid focused strategy is the major corporate communication strategies used by organizations during the current period.... crisis managementCorporate communication plays a critical part in the case of crisis management (Gupta, 2011b)....
2 Pages (500 words) Literature review

The Role of Public Relations in Crisis Management for the Oil and Gas Industry

he main focus of the company at this stage needs to be to incorporate a crisis communication department into their system.... ccording to the Webster New Collegiate Dictionary, a crisis is defined as ‘an unstable or crucial state or state of affairs whose outcome will make a decisive... his study examines the significance of public relations activities in crisis management in the Oil & Gas industry in general and in the UAE in particular.... Using structured interviews and data analysis this study research discusses their crisis management philosophy, their systems and procedures, and how these are communicated and makes recommendations for improvements....
20 Pages (5000 words) Essay

Crisis Communications Strategy Analysis

nalysts describe a crisis as a fluid and unstable condition that leads an organization into disrepute and threatens its future survival and growth.... a crisis has many variable effects on a corporation that ranges from a drastic fall in the price of the shares of the company to loss of potential customers towards competitors for a safer and better product or service2.... This essay "crisis Communications Strategy Analysis" highlights reasons as to why it is crucial for organizations to develop and apply a cohesive communication strategy basing its arguments on a successful corporation within the UK....
7 Pages (1750 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us