StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

A Rhetorical Perspective on the Value of Public Relations - Essay Example

Cite this document
Summary
The paper "A Rhetorical Perspective on the Value of Public Relations" states that the framework of dialogic communication using the world-wide-web provided by Kent and Taylor. The literature suggests that various studies have been conducted to analyze dialogic communication on multiple websites…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.9% of users find it useful
A Rhetorical Perspective on the Value of Public Relations
Read Text Preview

Extract of sample "A Rhetorical Perspective on the Value of Public Relations"

They are user-friendly and useful in providing information but they fail to capitalize on the Internet’s ability to develop and sustain relationships between the corporation and the community. The research findings are also suggestive of the fact that forces pertaining to the corporation and its departments are inhibiting the utilization of the Internet’s interactive potential.

The article relates to dialogic communication as it critiques the use of this concept by stating that its practical application is weak when it comes to the way some websites are designed. Thus, the use of web mediums for reaching out to the public has not been capitalized on by corporations in a manner that would be engaging. The article concludes by offering recommendations in this regard by suggesting that face-to-face communication will remain an ideal platform for ensuring dialogic interaction.

Also, dialogic communication is hampered by internal policies and inert forces such as organizational politics. Thus, developing effective public relations via the internet requires effective dialogic communication. Mifsud, M. L., & Johnson, S. D. (2000). Dialogic, dialectic, and rhetoric: Exploring human dialogue across the discipline. Southern Communication Journal, 91-104. Newcomb, H. M. (1984). On the dialogic aspects of mass communication. Critical Studies in Mass Communication, 34-50. Ryan, J.

, & Viete, R. (2009). Respectful interactions: learning with international students in the English-speaking academy. Teaching in Higher Education, 303-314. This paper describes the significance of dialogic or two-way human interactions in promoting English education to international students. It begins by stating that students who come from abroad to study in Australian educational institutions face cultural and linguistic issues which results in their getting disengaged from what is being taught in the classroom.

The native-speaker phenomenon in English universities dissuades non-native speakers from effectively learning what is being taught. Owing to these cultural and linguistic differences, the method of teaching offered to such international students must be more interactive and engaging than that offered to native students. In this sense, the authors define the need for more dialogic and engaging communication between the instructors and the international students. What is core to learning in Australian institutions is the diverse potential of learning that comes from a multi-cultural student body.

Despite the accommodation of global aspects into the institutions’ curricula, foreign students repeatedly face deficiencies in their oral communication as well as the pressure to conform to the norms inherent in local bodies. 

These norms and policies are, unfortunately, based on the behaviour and attitudes of native English speakers. It is important to note that the international student body in Australia comes from a diverse socio-economic, cultural and linguistic background and that it would be morally incorrect to generalize the behaviour and attitudes of culture as a whole. The article concludes by claiming that foreign institutions must recognize diverse languages and that judgments pertaining to the students’ abilities must not be based on fluency or mastery in a language that is not native to them. Also, it requires respecting what these non-native speakers have to say. This includes providing equal opportunity participation to all students irrespective of their English language skills. Finally, the authors call upon teachers to focus on the growth of students and acknowledge their accomplishments without basing their judgments on their linguistic background.
 
This article relates to dialogic theory in that this article attempts to justify a communication system (between students and teachers) that maximizes the chances of participation by a diverse range of students so that they all share a common ground in terms of learning. The focus of the author is to encourage the development of dialogue (between students and teachers) that is based on mutual trust, supportiveness, commitment and spontaneous interactions that encourage students from non-native backgrounds to demonstrate their potential. The fact that equal opportunity must be provided to all students and that communication must be engaging all point towards a dialogic communication paradigm.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Sources Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Sources Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/journalism-communication/1471729-sources
(Sources Essay Example | Topics and Well Written Essays - 1000 Words)
Sources Essay Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/journalism-communication/1471729-sources.
“Sources Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/journalism-communication/1471729-sources.
  • Cited: 0 times

CHECK THESE SAMPLES OF A Rhetorical Perspective on the Value of Public Relations

Rhetorical Perspectivism in Education

This essay "rhetorical Perspectivism in Education" is about the union of communication and Philosophy, that postulates that in practicing this stance, there would be balanced objectivity when it comes to the openness of a person's mind towards ideas opposing his own thought, and is vital in acquiring unbiased learning.... Richard Cherwitz and James Hipkins formulated a principle called 'rhetorical perspectivism;' a meeting of the areas of creative communication and philosophy which is essential in the field of education....
6 Pages (1500 words) Essay

Socio-Cultural Perspective

For example, the evolutionary perspective emphasizes the importance of genetic influences on social behavior whereas the social learning perspective stresses the importance of unique experiences. ... ocio-cultural perspective: Stresses on the importance of social norms and culture.... volutionary perspective: Argues that social behaviors develop through genetic factors and inheritance.... ocial Learning perspective: Stresses the importance of unique experiences in family, school, community, etc....
6 Pages (1500 words) Essay

Public Relation Strategy

Public relation is about the reputation of the company and to receive maximum According to ( Rembrandt 2011) “A sustainable public relations strategy is a long-term endeavor.... Strategy formulating is an important aspect of public relation and its rest with the corporate heads of a firm.... public relation is the management of the communication process inside an organization and between the organization and its outside audience.... So in order to have an effective public relation, any organization needs to plan or develop policy to implement it....
6 Pages (1500 words) Essay

Evolution and Future of Rhetoric in Electronic Age

(Fishwick, 2007) The word Rhetoric has been derived from a Greek word “rhetorike” which denotes the “civic art” of public speaking since it was largely developed in deliberative public forums such as law courts.... It has been used effectively and extensively since earliest of times with the likes of Sophists, Aristotle and Cicero being its primary teachers....
13 Pages (3250 words) Research Paper

The History & Theory of Rhetoric

This paper demonstrates the view and different approach of famous philosophers to Rhetoric.... .... ... ... According to Aristotle, there are three kinds of rhetoric: the deliberative rhetoric (one the aims to establish the usefulness or the harmfulness of a proposed or future action); forensic rhetoric (the kind that defends or accuse, referring to past acts and circumstances; and, the epideictic or celebratory rhetoric (the kind that eulogize or diseulogize, presenting facts or events, particularly the one recommending those who are worthy of praise or blame)....
9 Pages (2250 words) Assignment

Analysis of Ancient and Modern Rhetoric

With this focus, he tried to focus on three factors that may form a rhetorical situation.... According to Bitzer, in any given rhetorical discourse, there must be a previous rhetorical situation.... This given rhetorical situation sets direction on what should be done in any given case.... Many circumstances exist, but not all of them may be defined critically as rhetorical....
5 Pages (1250 words) Essay

Rhetorical Criticism - President Clintons Initiative on Race

To prevent people from believing things that are not based on impulses, rhetorical criticism is normally conducted to allow people to determine whether or not there is a value in what is being said in a campaign or speech act (Brock, Scott, & Chesebro, 1990, p.... The paper "rhetorical Criticism - President Clinton's Initiative on Race" argues Clinton's decision to make use of racial inequality was out of self-interest....
19 Pages (4750 words) Speech or Presentation

Public Relation is the New Propaganda

The research is also intended to expose the fact that large corporations and governments have the potential of using the mass media to spread propaganda and manipulate public perceptions in the name of public relations.... The goal of the research "Public Relation is the New Propaganda" is to establish the relationship between public relations and propaganda by asserting, in relation to Doorley and Garcia's (2011) belief that the public relations (PR) industry is a branch of propaganda....
9 Pages (2250 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us